founder & creative director
matthew sherman has a mission to raise the vibration of miami by making clean eating fun, one jugofresh at a time. sherman received his bachelor’s degree from the university of maryland of baltimore county in psychology and interdisciplinary studies, a certification as a holistic and nutrition coach from the institute of integrative nutrition, and a master’s degree in sports and exercise psychology from barry university. sherman officially launched jugofresh in may 2012 as a cold-pressed juice company. the company has expanded into various health food options, catering to thousands of clients daily in south florida.