About us

you could say we’re obsessed. we buy better products, work extremely hard and make no compromises because we care.

who we are?

we are an open and accepting space for people to connect, become inspired, gather information and raise the vibe.

what we do?

we are the spot for cold-pressed juices, smoothies, foods, and good vibrations. made fresh daily with high integrity and mad love.

our vision

  • 01.

    fresh juice get it off the vine,

    press it, get it in my belly

  • 02.

    fresh connection real people,

    real food, real conversation

  • 03.

    fresh community gather together,

    exude positivity and raise the vibe

  • 04.

    fresh experiences new spaces,

    cool places and smiling faces

  • 05.

    fresh ideas no hay boxes here 

made with integrity, no shortcuts. better for you, better for our communities.

executive chef

darren laszlo
aka: chef paco

chef paco is a classically trained chef who has accepted the challenge of making health food that is as culinary-driven as his training. a new york city native and graduate of the culinary institute of america, laszlo has worked under celebrated talents such as famed cuban-american chef alex garcía, scott fratangelo (of spigolo) and franck deletrain (of the four seasons), among other restaurants. paco and matt met in baltimore and after matt wined and dined him on ashrams and el gringos, chef paco decided to take his talents to miami. 

founder and ceo


matthew sherman has a mission to raise the vibration of miami by making clean eating fun, one jugofresh at a time. sherman received his bachelor’s degree from the university of maryland of baltimore county in psychology and interdisciplinary studies, a certification as a holistic and nutrition coach from the institute of integrative nutrition, and a master’s degree in sports and exercise psychology from barry university. sherman officially launched jugofresh in may 2012 as a cold-pressed juice company. the company has expanded into various health food options, catering to thousands of clients daily in south florida.